Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big ler on-line gratuito

Por Sam Hill

Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big Livro ler on-line gratuito em FB2, pdf, Java, Epub


Livro Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big ler on-line gratuito. How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company--makers of Sam Adams--prevail over rival Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and leap from $16 million to $600 million in sales in just fifteen years, while charging twice the price of competitor Ralston-Purina? The answer: radical marketing.In this fresh, provocative book, Sam Hill and Glenn Rifkin identify the mar-keting strategies that have enabled ten innovative companies to emerge asindustry leaders. What do these organizations have in common? Each is intune emotionally with its customer base, allowing them to glean superior marketing insight without spending millions of dollars. Each is more focused on the big picture--growth and expansion--rather than short-term profits. And, despite their current success, each started out with little more than a passion for their product. Engrossing, informative, and invaluable, Radical Marketing demonstrates how any company, large or small, can achieve unprecedented success through inventive and revolutionary tactics.

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Especificação

How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company--makers of Sam Adams--prevail over rival Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and leap from $16 million to $600 million in sales in just fifteen years, while charging twice the price of competitor Ralston-Purina? The answer: radical marketing.In this fresh, provocative book, Sam Hill and Glenn Rifkin identify the mar-keting strategies that have enabled ten innovative companies to emerge asindustry leaders. What do these organizations have in common? Each is intune emotionally with its customer base, allowing them to glean superior marketing insight without spending millions of dollars. Each is more focused on the big picture--growth and expansion--rather than short-term profits. And, despite their current success, each started out with little more than a passion for their product. Engrossing, informative, and invaluable, Radical Marketing demonstrates how any company, large or small, can achieve unprecedented success through inventive and revolutionary tactics.

Informação

ISBN de Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big ler on-line gratuito

978-0887309793

Capa de Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big ler on-line gratuito

Capa comum

Autor de Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big ler on-line gratuito

Sam Hill

Paperback de Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big ler on-line gratuito

304 páginas

Publisher de Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big ler on-line gratuito

HarperBusiness

Dimensões de Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big ler on-line gratuito

13,5 x 1,8 x 20,3 cm

Idioma de Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big ler on-line gratuito

Inglês

Hardcover de Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big ler on-line gratuito

Series de Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big ler on-line gratuito

Idade de Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big ler on-line gratuito

Grade de Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big ler on-line gratuito

Peso de Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big ler on-line gratuito

227 g

Informação

  • ISBN: 978-0887309793
  • Capa: Capa comum
  • Autor: Sam Hill
  • Paperback: 304 páginas
  • Publisher: HarperBusiness
  • Dimensões: 13,5 x 1,8 x 20,3 cm
  • Idioma: Inglês
  • Hardcover:
  • Series:
  • Idade:
  • Grade:
  • Peso: 227 g

Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big ler on-line gratuito

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